Identify keywords and include them in your applications and in your resume. When you go through the job advertisements and the company websites, you will notice that certain keywords repeatedly pop up. These are the words that you need to use in your online application. It's important that you speak the same language as the employer, because the employer will be using these keywords for screening purposes.
Answer all of the questions completely. There is a lot of repetition in online applications. There can be a temptation to gloss over some of the questions with general answers, or even to skip some questions completely. Don't fall into that trap! The application system may filter out any incomplete applications, and you can never be sure which questions are important to the employer. If you are willing to submit a sloppy application, the employer may have serious concerns about your work ethic.
Review your social media presence. There is a good chance that an organization that has taken the time to develop an online application system is also savvy with social media. After you submit your application, take the time to review your social media presence and clean up your profiles. Make sure that everything is current and represents you well. It may even be a good idea to google yourself, just to see what pops up.
Let your personality shine through. In online applications, it can be difficult to see the person behind the resume. Be sure to make use of every opportunity to connect with the employer. Always submit a cover letter, and whenever you are asked a narrative question, use your answer to communicate your enthusiasm for the position, and let them know why you would be a great fit for the job.
Carefully proofread your application. Your application needs to be flawless. Take enough time to review it and make any needed changes. Most employers discard applications with spelling or grammatical errors.
As more employers move over to online applications, it is increasingly important that you can navigate these systems effectively. Don't forget that online applications require a completely different strategy, and allow yourself enough time to submit high quality applications.
(Photo from: Stuart Miles// FreeDigitalPhotos.net)
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